Integrating Ethics Into The Core Of Your Startups: Why And How

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Integrating Ethics Into The Core Of Your Startups: Why And How


Integrating Ethics Into The Core Of Your Startups: Why And How

Posted: 20 Mar 2010 07:00 AM PDT


Eventually, I became a tech CEO and learned the harsh realities of American business. Even outside Wall Street, companies like Cisco Systems, Southwest Airlines, and Costco Wholesale, with the strongest sense of higher purpose, achieved the greatest success. I asked management guru — and head of the CEO Institute of Yale School of Management — Jeff Sonnenfeld for his advice on how startups can sow the seeds for building a Cisco or Costco. When I came to the U.S. in 1980, I was young and naïve.

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